Friday, December 5th, 2014 at
Video is so easy to shoot and use for online marketing that I am just amazed when I see people making these easily correctable mistakes. Don’t make these snafus when you use your laptop as video camera.
You need to realize that your laptop webcam may be set on a 4:3 aspect ratio. Old televisions sets had square screens with a 4:3 aspect ratio. The newer, plasma and LCD,
TV screens are rectangular 16:9 aspect ratio. Most of the current video cameras now shoot and display with a 16:9 ratio.
My internal webcam on my laptop computer records with a 4:3 ratio so the camera video is square rather than rectangular. That’s why there are black bars on the sides of the screen. Frankly, it doesn’t bother me, but some folks think that is horrible. I am much more concerned with these mistakes you might have made. Read the rest of this entry
Tuesday, November 25th, 2014 at
Have you ever wanted to download a video that you saw posted on Facebook? It used to be easy, but not anymore.
There are legitimate occasions for wanting to be able to download a video.
Sometimes a viral video is just so funny that you want to keep it forever. More often there will be a video that a family member or friend has posted that you want to be able to keep.
When my niece posted a quick video of her little boy taking his first tentative steps, I had to have it. I wanted to be able to play it whenever I wanted. Like maybe the day he graduates from college and I’m all maudlin and weepy.
You might want to save a family member’s video to your computer. Read through the text, then watch the video demo.
Read the rest of this entry
Thursday, October 16th, 2014 at
Working from home is not for everyone, but I have done just that for more than twenty years. So if you fall into that category, (any work at home moms out there?) or you are looking for work from home ideas, read on.
People who work from home need to be focused and disciplined (work from home moms already know this). There are tons of distractions that will vie for your attention. When you office at home, you will need to get out of the “at home” mindset and get into the “I am working my business” mindset.
It helps to have some good business tools, and an arrangement that allows you to be Read the rest of this entry
Sunday, October 5th, 2014 at
Irfanview is an image-editing program that is easy to use, and free to download.
Many marketers own either Adobe Photo Shop or a similar program called PaintShop Pro. But those programs were too expensive for me when I got started, and the learning curve would have held me back.
So instead, I found a very useful program called Irfanview, and thank heavens, it was (and still is), free.
Yet it had most of the editing features that I needed on a regular basis, and it was so easy to use that I have just kept on using it.
Avoid The High Cost Of Image Editing Programs
I have been using Irfanview for so many years now, I don’t even remember when I Read the rest of this entry
Sunday, September 28th, 2014 at
Use WiseStamp to create email signatures that promote you.
WiseStamp is a great tool to easily create a good-looking signature for use with emails sent from Gmail, Yahoo, Hotmail and AOL.
Once created, this signature can be added to outgoing emails with just a click.
How cool is that?
Free Email Accounts Have Big Benefits
Many internet marketers use free email accounts for a variety of reasons. I like using Gmail because it is owned by Google and I want Google to like me and my stuff. Rather than using the email account at my website, I choose to use Gmail so I can also have Read the rest of this entry
Sunday, September 21st, 2014 at
A great headline can snag readers for your blog, article, video or social media posts. The problem is that most of us don’t know how to write great headlines.
Mastery will come with learning and practice. In the meantime I will share a great little website where you can enter a few phrases and churn out great headlines to use – for free!
Years ago I downloaded Maurice Smith’s Headline Generator and used it quite a bit. I did quite a bit of searching to see if it was still Read the rest of this entry
Sunday, August 31st, 2014 at
The ALS Video Challenge has generated more than $100 million in three months.
For the last three months (and hopefully longer), the internet has been full of short videos where folks pour ice cold water over themselves to draw attention to fund-raising for the ALS Association. ALS is short for, amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease.”
People made short videos as they poured iced water over themselves. Then they challenged others to do the same and to make a donation. The idea quickly went viral, and in three months this crazy idea raised over a 100 million dollars for the organization. And it’s not over yet.
As I succumbed and did my own video, I thought about how clever this was. So what can internet marketers learn from this imaginative use of video? Read the rest of this entry
Monday, July 14th, 2014 at
Zemanta Editorial Assistant adds links to related articles and much more.
In my last blog post here, I introduced you to Zemanta Editorial Assistant, a WordPress plug-in that can help you put images and outgoing links into your posts. I explained what it does and how it can benefit your website. If you missed it, you can review it here, along with a demo video.
Once you have installed the Zemanta Editorial Assistant plug-in into your WordPress blog, you are set up to easily add valuable outgoing links to your articles. Other Zemanta users will notice you and start linking to your articles as well. Read the rest of this entry
Monday, June 30th, 2014 at
Leaving out a call to action can cost you money. Tell your viewers what you want them to do.
People who blog with text, or with video, for network marketing help, will often make the same mistake. They leave out the most essential part of the post – the call to action. Take some of the following suggestions so that you get more sales, sign ups and subscribers.
A good call to action is highly specific, and very relevant to your particular readers. It is a request that the viewer take a specific action, such as viewing a video, going to your squeeze page, or signing up for your newsletter. You must perfect the art of creating a good call to action in order to generate more leads for your business.
Use Anchor Text
You can use anchor text for your call to action so that the viewer can accomplish what you want with just a click. If you can include one of your keywords in the anchor text, that is great. Either way, just write exactly what you want the viewer to do and make the entire phrase a hyperlink. Read the rest of this entry